Secondly, what do you think is the most effective way for a business to use Twitter. For example, should Digorno ONLY tweet about product-related ideas, or should they connect on personal levels? Should they reply to a follower who’s talking about a football game, or about a new blog? The one thing that I sway back and forth on is how personal a business should get when it comes to social networking. It seems ineffective to tweet something like ‘Try our new Flatbread pizza’ – but can you really be personal as a brand? Consumers want that connection, so how does a a company give it to them?

I have to say that I agree with Daniel. I’m not a “gap” believer. Just because Craig may have a more traditional approach towards PR, doesn’t mean that everyone his age feel inadequate when using Twitter, blogs and so on.

Now, on to the brands. I think it’s great that brands try different things. I also don’t think that using social media is always the best way to promote your product, image or whatever. But just trying it, talks positively about them, since they are willing to try new things, different approaches.

It’s not about getting it always right, but about trying to.

We are still learners when it comes to social media.

I don’t know that it is old school vs. new school. I’m asking if that’s where this is going. I think there could be a potential gap in the schools of thought, and maybe it does all come back to good PR vs. bad PR. I think the generational stuff is what shapes what is good PR and bad PR though. What is good PR to me may be bad to a practitioner of a different generation.