Nice to see you again. Follow me, @SydneyOwen. Thanks for being here!
After I won a flip camera from Wendy Piersall at SXSW (thanks to an awesome recommendation from Adam Keats of Weber Shandwick Chicago), Adam advised me to get out there and do interviews with people, asking them their one tip for the Almost-Grad.
One place I knew I could get some good feedback was at the Mashable/Blurb party at Six and the Taproom. Not the best environment for image quality, but the feedback itself is amazing. In the next couple of days, I’ll be featuring the people that I interviewed, sharing their videos with you all and some additional feedback as well.
First up in the series, Aaron Strout, VP of marketing at Powered, Inc. Aaron is big on networking, here’s why:
Aaron Strout’s One Tip For Almost Grads from Sydney Owen on Vimeo.
Tell me about Powered, Inc. in a few sentences:
Powered creates social marketing programs that help brands connect and build relationships with their customers through managed online communities. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. A good example of a client that embodies this is Sony.
In addition to the importance of networking, is there anything else you’d like to share with the class?
I’m a big believer in “being the media” (vs. pitching them) and that I think authenticity and transparency in business are going to become increasingly important.
And there you have it! Advice from someone established in the industry. Aaron’s segment is the kick-off to the video series, “Tips for Almost-Grads”. Aaron, thank you for taking the time at the Mashable party to meet with me. I look forward to working with you in the future.
Do you agree with Aaron? How important is networking? Should we focus more on contributing than taking away? What are your thoughts?
Are you a professional in PR, Marketing, Social Media or any combination of the three? Would you like to be a part of this series? Check out my contact information at the top of the page, or follow me on Twitter to get involved.