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As SXSW Interactive starts to wind down, I want to leave you with a couple of pointers from one of the big guys in social media, Peter Shankman. This is by no means the end of my posts about my time here at SX, but I felt this was of the utmost importance.
1. Take as many journalism classes as you can. If you understand journalism, deadlines, how to write for a particular beat, what the newsroom is like, AP style, etc, you will succeed at a rapid pace as a PR professional. If you can pitch to the appropriate people, and understand what a journalist considers a good pitch – you are set. For life.
2. Talk to as many people as you can. I know I’ve been harping on this for several months now, but networking is huge. Anyone who follows Peter on Twitter can see that he’s got it down. Anyone that’s ever had the pleasure of meeting him in person can see that he’s as passionate offline as he is online, if not more so. Having the opportunity to interact with Peter at SXSW on multiple occasions was amazing. I was able to see him both as a panelist and as a rocker. “Rocker?” you say? Yes. Which leads me to number three…
3. Learn one song that you can rock at karaoke. Okay so this wasn’t actual advice that he gave me, but damn, this guy can rock the Bon Jovi. Seriously. Don’t believe me? Check it out.
Thank you Peter for your amazing input and fantastic rendition of “You Give Love A Bad Name”. I look forward to working with you in the future.