How to execute a campaign in 24 hours or less

On Wednesday I had a conference call with Kim, my supervisor at Chipotle, and two other SBM’s from UT and UF. We brainstormed ideas about how to get Chipotle in the student’s hands, what kind of events have worked and what haven’t.

I had briefly discussed a partnership with SGA for Election Week with one of my classmates – but nothing really took off. Until Friday afternoon. In a matter of minutes, I was planning a major grassroots campaign for our new partnership with SGA.

We thought about all the different avenues. Bringing food to the voting site, flying the burrito, encouraging voters to stop by the restaurant with their “I Voted” sticker and a USF ID, etc. We came to the conclusion that the best way to get the most reach would be to bring all the buzz to the Marshall Center voting site.

The first 500 students to vote at the Marshall Center tomorrow get a free burrito via our “burrito bucks” card. That way – the students are encouraged to vote – we get them to try Chipotle (on their own time, with their own unique order, not our standard hosted lunch items), and everyone should be happy!

This is especially awesome for all parties involved because SGA will get more votes (the whole reason they’re having the runoff), students that may not have been to the Marshall Center since it’s rehab will now see it in all it’s glory, and ::snickers:: the other guys will see what freshness and quality can do for a burrito. (Don’t like what I’m sayin – refer to my disclaimer)

So here’s a quick how-to on getting a campaign started in a timely fashion.

1. Communication is key. When my classmate emailed me asking if we had any plans to partner up with SGA, I immediately called Kim and conferenced in my classmate and her supervisor. It was a rough conversation at first, just trying to figure out logistics, as this conversation was happening at 3 pm on a Friday, with the plan to be executed on Tuesday morning. Had we not been able to connect so efficiently, both via email and phone, we might have missed this opportunity.

2. Patience is also key. While Kim and I were very excited about this partnership, it was clear that we were going to have to work quickly to get the idea off the ground. Kim had to talk to her supervisors, the store manager, and I had to be the liaison between her and SGA. In today’s society, with communication being so instant in a lot of areas, it’s hard to be patient enough to wait for people to call back or return emails.

3. Adapt, adapt, adapt. We had to resize logos, re-format graphics, and draft the announcement at least four times. You have to be able to adapt to the demands of the people you’re working for (or with) but also have enough of an understanding of the audience to be able to expect them to adapt as well.

4. Create an event on Facebook and link it to your network. This is a vital step, especially for things here at USF. Sit down in any classroom, and 50% of the students on computers will be on Facebook. By linking the event to your network, anyone affiliated with that network will be able to see the event. RSVP’s are nice because they give you an idea of how many people to expect – but for things like this, it’s more about getting the message out there for people to see.

Have you ever had an opportunity come up that you just had to pursue? What did you do to get the idea from paper to action?

  • Nate

    Great success! Thanks for all your hard work to make this a reality!

  • Nate

    Great success! Thanks for all your hard work to make this a reality!

  • http://sophiahyde.wordpress.com/ Sophia Hyde

    Yes chica…I have definitely had to pull off last minute initiatives before. In moments like this he loves to say “if you’re life depended on it, could you make it happen?” Okay…now you’ve got two hours. Go. lol. I definitely feel your pain. But the reward is always worth the effort.

    On a side note, I hadn’t heard about what your group was going through over the last two months. However, I’m an eternal optimist so I see it as you have more room to shine than anyone else. I’m sure it’s been frustrating, but you will be able to help your organization the most because they have the most room for improvement. It will all be worth it in the end.

    By the way…I started my set up Monday night, and I just finished my first official blog (sophiahyde.wordpress.com). It’s been so long since I’ve been active in the blogging community, but I’m looking forward to diving in once again. Thanks for the encouragement! -Sophia

  • http://sophiahyde.wordpress.com/ Sophia Hyde

    Yes chica…I have definitely had to pull off last minute initiatives before. In moments like this he loves to say “if you’re life depended on it, could you make it happen?” Okay…now you’ve got two hours. Go. lol. I definitely feel your pain. But the reward is always worth the effort.

    On a side note, I hadn’t heard about what your group was going through over the last two months. However, I’m an eternal optimist so I see it as you have more room to shine than anyone else. I’m sure it’s been frustrating, but you will be able to help your organization the most because they have the most room for improvement. It will all be worth it in the end.

    By the way…I started my set up Monday night, and I just finished my first official blog (sophiahyde.wordpress.com). It’s been so long since I’ve been active in the blogging community, but I’m looking forward to diving in once again. Thanks for the encouragement! -Sophia

  • http://sophiahyde.wordpress.com/ Sophia Hyde

    Oops. Where I wrote “he” in that comment, I meant to say my publisher.

  • http://sophiahyde.wordpress.com/ Sophia Hyde

    Oops. Where I wrote “he” in that comment, I meant to say my publisher.

  • http://www.google.com/ Kelly Brown

    The article is usefull for me. I’ll be coming back to your blog.

  • http://www.google.com Kelly Brown

    The article is usefull for me. I’ll be coming back to your blog.