February 20, 2009

You Can’t Please Everyone.

Nice to see you again. Follow me, @SydneyOwen. Thanks for being here!

I have been working extremely hard on Sydney 2.0. It is my personal brand and everything that goes with it – this blog, my résumé, and networking my face off. So you can imagine how frustrating it is for me when I run into someone who doesn’t understand my views on PR, who doesn’t understand that Twitter is what you make of it, who doesn’t understand how the focus of everything media is shifting towards the internet.

Not understanding and not wanting to understand are two totally different things. I guess I should clarify – I get frustrated by the people that don’t want to understand. People that just don’t get it are my prime audience – I can educate them about why what I do is so vital to being successful in not only your personal career, but also as a company.

Three years ago, I never would have thought that being a big deal online could make you a big deal in real life. Sure, a lot of the people on Twitter, (okay, almost all) fit into that “early adopter” category I learned about in school.  We’re the first ones on the scene with new technology, new concepts, new beliefs. The rest of the categories are increasingly insignificant – eventually dwindling down to the people that never “adopt” because they’re too afraid of the change or they’re always waiting for the next big thing, instead of trying to be the next big thing.

And that’s where I am right now.

For the past four months, I have been consumed by creating my résumé with Penelope. Six (maybe seven?) drafts later, she gave me the thumbs up – saying it was ready for me to send out to potential employers. She also suggested that I create a job description for my dream job. So I did.

With Nick’s help, we edited a handful of ideal jobs that I found online. I was so excited to have this document in my hands, it is something that could land me the job of my dreams. As I read it to my dad, he was really impressed and liked the approach that I was taking on this job hunt for after I graduate (my dad is very forward-thinking and one hell of a writer, by the way).

I sent it out to two people, my mom and one of her coworkers who is a mentor of mine. The response I got back was less than ideal. Prior to this, the people exposed to my strategy (I can count them on two fingers) were ecstatic about what I had produced. Then I got this little gem;

“It’s great for a position proposal, but not really a résumé.”

I freaked out, thinking that I forgot to send the résumé with it. Confirmed: the résumé was the second page of the document.

Is this my first little slice of self-doubt? Possibly. Okay, I definitely came close to tears. I value her opinion a lot, so hearing that rocked my world for a second. But will I let this bring me down? Of course I won’t. I’ve worked way too hard to get to where I am right now, and I’m not stopping. (And though I wouldn’t classify her as a hater, this article is great)

My gut tells me that not everyone will love my work, be it my résumé, my blog, materials I produce, what have you. That’s a given. Much like guys I date don’t like it when I blog about them (I can’t imagine why). You can’t please everyone. So, that being said, I welcome the criticisms. Hearing multiple opinions on my work is only going to make it better.

Maybe I’ll have multiple versions of my résumé – ones for people that don’t want something new and innovative, and ones for people that do. More specifically, ones that don’t have a whole bunch of statistics proving how productive I am in every position that I hold, but rather boring descriptions of what I was supposed to be doing at the time. I guess I’ll have to tailor it to my audience.

What do you do when you’re faced with news, much like this, that totally rocks your world? How do you deal with the brief flash of self-doubt? When you are so sure of something, so confident in your work, how do you react to someone thinking that it’s just not as great as you think?

  • I think there are still so many people and companies out there that are perhaps a bit more traditional; not everyone has caught up with your forward-thinking mindset yet! I think it depends what sort of job you want, ultimately. Do you want to work at a traditional company and industry or an innovative, new, and creative one? If you want the former, then yes - maybe you do have to tailor your resume and tone it down for them. Otherwise, you should continue your approach.

    Also, in the past I've applied to a TON of jobs only to get 5 or 6 responses. Don't give up after just a few applications! Keep doing it and you will certainly impress someone with your creativity and initiative. Not everyone is going to like it, but that doesn't mean you shouldn't try! When you do find someone who likes your resume and letter, it means that you'll find a job and a company that's genuinely a good fit for you.
  • Sydney - Aaaaah, that first bit of negativity or criticism stings! I know it. I'm not used to people disliking my work (in fact, I'm usually the impressive one), so when I get criticized, it's hard to swallow. But, truly, it makes us stronger. As cliche as it is, it's a cliche because it's true.

    If you feel comfortable with it, I'd love to see the resume you are talking about! I'm curious.
  • 1: Listen to Penelope's career advice. I would value that far more.

    2: "Maybe I’ll have multiple versions of my résumé - ones for people that don’t want something new and innovative, and ones for people that do."

    But the question then is: do you want to do something new and innovative or not? If you do, then why would you try to please a company that doesn't appreciate new and innovative things, and hide the very things that make you unique? Don't do that -- keep the new and innovative stuff you've worked on, and instead readjust your search so that you're finding companies who value that. That's my 2 cents anyways.
  • Great post, Sydney. It reminds me of when I did my first resume before college graduation, a zillion years ago. The economy was just recovering from the early '80s recession, so I started to job hunt in January before the May graduation. I found a great book called "Real World 101" and it told me how to make my resume really stand out. I followed the directions and "Voila!" I landed my first newspaper job. The rest is history...

    This is a very professional looking blog. I'll re-tweet on Twitter.
  • Sydney
    @Howard - we're not too vicious man, and if we are, it's in self-defense, or a coping mechanism.

    @Jamie - I think you got it! I'm the same way as far as feeling 110% about everything, and this was the first time that I've gotten negative feedback on the stuff I'm putting out there - and there's a first time for everything. I didn't know how to respond.
  • Great post! Wow. Thanks for writing this.

    It has been my experience that whenever you think you have completely nailed something, there will always come along someone that wants to challenge your confidence. What other way will you know how strongly you stand behind something?

    I've realized that whatever I do and whatever I put out there (especially in blogging and job searching), I have to feel 110% behind my effort. There is a neverending flow of criticism hitting us from a neverending source of people who may or may not want to see you succeed (not that your critic doesn't want to see you succeed, but you get it). The ONLY way, as far as I can tell, to stave off those haters is to be unequivocally confident and secure in what you are doing. If there is a millimeter of self-doubt, one comment can make it into a mile.

    Plus, another thing I always go by - find out for yourself who's opinion matters. To me, I would think building your resume with Penelope Trunk is probably the best way to go. If she's signed off on it, you'll do great... right? =)

    I look forward to more of your posts!
  • Yeah, definitely about a good balance. I like that social media can give employers a better look into my life (videos, ridiculousness, etc.) so that they see more of who I am as a person. I'm okay with not everyone liking me because I have the opportunity to stay true to myself and hear from employers who genuinely feel like I would be a good fit.

    Gary Vaynerchuk says a lot of good stuff about staying true and not being able to please everyone here: http://garyvaynerchuk.com/post/78890831/you-can...

    Blogging about guys you date isn't the same though! Girls are fierce.
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